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The HP Way

David Packard’s The HP Way tells us how the company, Hewlett-Packard came about in 1939 from a small garage …

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Crossing The Chasm

Crossing the Chasm by Geoffrey A. Moore

Crossing The Chasm is a bible that high-tech industries must follow to market their state-of-the-art products to markets. It …

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The Effective Executive

Written by Peter Drucker, one of the world’s most respected management educators, this book stresses the importance of manager’s …

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