Top Marketing Books


Predictably Irrational

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely

In Predictably Irrational, MIT behavioral economist Dan Ariely shows with enlightening experiments that we do not act fundamentally wisely nor rationally. This New York Times bestseller illustrates that we make irrational decisions in a systematically predictably way, hence, the title.

Ariely’s research illustrates that our mundane activities, influenced by cultures, social norms, emotions and other biases, are full of absurdness, preventing us from making logical choices. This book will offer readers an appreciation of the power of our emotions and other forces at play that misguide our judgments, and ultimately help us break out of the systematically irrational thought process so that we become rational decision-makers.