Purple Cow
Seth Godin’s Purple Cow teaches you to stand out from the crowd by adopting a new and edgy marketing …
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The E-Myth Revisited
In this book, Michael Gerber shows step-by-step how to run a business from cradle to grave while offering insights …
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My Years with General Motors: Alfred P. Sloan, Jr
A classic biography of a business figure, Alfred Sloan, My Years with General Motors is an indispensible guide for …
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Made to Stick: Why Some Ideas Survive and Others Die
The authors of the book, Made to Stick, Chip and Dan Heath answer the questions of why some ideas …