Top Marketing Books


Crossing The Chasm

Crossing the Chasm by Geoffrey A. Moore

Crossing The Chasm is a bible that high-tech industries must follow to market their state-of-the-art products to markets. It describes the high-tech industry market dynamics, specifically the gap between the early adopters of technology and the mass market and presents marketing strategies that will help readers move across the chasm between the market segments.

The book explains a strategic plan for high-tech marketing as well as its realities and the new edition also covers Internet. It is a must read for those in the high-tech industry and will allow readers to target the right market at the right time, thinking ahead, eventually winning the mainstream market and building a successful business.