In First, Break All the Rules, Marcus Buckingham and Curt Coffman discuss their ground-breaking research findings on great managers in leadership roles for both small and large companies. The authors focus was on the managers who had outstanding capabilities to select employees for talent, set their expectations, motivate them while building on their key strengths and develop them.
Companies today compete to seek and keep talents with a series of compensations, yet, managers play a central role in attracting and retaining these talents, therefore, it is even more critical for companies to ensure they have right managers in place. According to the authors research, the great managers globally share one characteristic of breaking all the rules, regarded as golden.
The book offers critical performance and career guidance to managers and shows how to cater the guidance to their specific circumstances. Most importantly, with the tools based on the significant research, managers can tell which departments perform best. Future managers will gain the knowledge from the book that employee opinions affect employee turnover rate, customer satisfaction, productivity and profit.