Top Marketing Books


Guerrilla Marketing

Guerilla Marketing by Jay Conrad Levinson

Jay Levinson’s Guerrilla Marketing is a marketing strategy book for entrepreneurs and small-business owners. Levinson shares the following tips in the book that help start-ups and small businesses market better:

  • When and how to deploy Internet marketing
  • Latest technology-based marketing, such as podcasting
  • Marketing programs for potential customers as well as repeat customers and referral customers
  • Management know-how’s for employees freelancing or working from home

This best-selling book is particularly useful for those in advertising, marketing, entrepreneurship and small business as it teaches about market share in a distinctively Levinson way as well as winning the market share based on the world-renowned principles of guerrilla marketing.