Jay Levinson’s Guerrilla Marketing is a marketing strategy book for entrepreneurs and small-business owners. Levinson shares the following tips in the book that help start-ups and small businesses market better:
- When and how to deploy Internet marketing
- Latest technology-based marketing, such as podcasting
- Marketing programs for potential customers as well as repeat customers and referral customers
- Management know-how’s for employees freelancing or working from home
This best-selling book is particularly useful for those in advertising, marketing, entrepreneurship and small business as it teaches about market share in a distinctively Levinson way as well as winning the market share based on the world-renowned principles of guerrilla marketing.