Guerrilla Marketing
Jay Levinson’s Guerrilla Marketing is a marketing strategy book for entrepreneurs and small-business owners. Levinson shares the following tips …
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Predictably Irrational
In Predictably Irrational, MIT behavioral economist Dan Ariely shows with enlightening experiments that we do not act fundamentally wisely …
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The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell in this book describes why and how disruptions occur often out of the blue. The tipping point …
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The Psychology of Selling
Brian Tracy’s The Psychology of Selling offers strategies and techniques that can be applied instantly to produce more sales …